About Us

DJS Research is a UK-based, employee-owned market research agency with genuine passion for the automotive sector, backed by a team that includes more than a few dedicated car and EV enthusiasts among its ranks. Our approach is simple: small, director-led teams who stay with you from brief to debrief, backed by senior expertise embedded throughout every project.

Few sectors are evolving as fast as automotive right now. The shift to electrification is happening at pace, economic pressures are mounting, and net zero targets are reshaping the entire industry. Customer expectations have grown more complex too, with sustainability now sitting almost alongside practicality, value and driver satisfaction as a genuine purchase driver for many buyers. We help manufacturers, dealers and adjacent businesses cut through this complexity with actionable consumer insight that informs and optimises every stage of the production and sales process, from understanding driver needs at a granular level to shape design, through to identifying the messages and methods that actually drive sales.

We offer full-service research or consultancy-only support, covering cars and their ownership as well as adjacent industries including automotive insurance, repairs and maintenance. Recent work in this space has explored the path to purchase for new and used vehicles, evolving ownership models such as subscriptions and flexible leasing, driver habits among EV owners, and the reasons customers walk away from luxury brands without repurchasing. Our fieldwork team brings genuine experience recruiting respondents across the sector, engaging everyone from high-end sports vehicle owners and family car buyers to Motability users and hybrid or electric drivers, always with the confidence and respect these conversations demand.

What sets us apart is consistency: senior involvement on every project, bespoke research design tailored to your specific objectives rather than off-the-shelf frameworks, and a genuine commitment to acting as an extension of your team. We're small enough to collaborate closely and respond quickly, yet big enough to run rigorous programmes at scale.

If you need clarity to navigate a fast-changing automotive market, we bring the expertise and adaptability to get you there.